THE ISKO I-SKOOL™ MARKETING AWARD ADDRESSES THE STUDENTS OF SOME OF THE MOST INFLUENT SCHOOLS OF MARKETING AND COMMUNICATION WORLDWIDE.
THE PROJECT OFFERS THEM THE OPPORTUNITY TO TEST THEIR THEORETICAL KNOWLEDGE BY ACTUALLY DESIGNING A PROFESSIONAL MARKETING PROJECT APPLIED TO THE DENIM INDUSTRY.
In the frame of the ISKO I-SKOOL™Marketing Award, students are asked to create marketing plans and denim innovation focuses applying their strategic approach, out-of-the-box thinking and creativity, together with actual feasibility to the denim industry.
should be generated by students,
including plans for product identity graphic design,
comprehensive communications strategy
and promotional events.