33 students for 10 teams: these are the numbers of finalists at the ISKO I-SKOOL™ Marketing Award, coming from some of the most influential schools for marketing and communication worldwide.
Milano Fashion Institute
The New School Parsons
AMFI – Amsterdam Fashion Institute
Based on the 2018 “UnDocumented” theme, this year Marketing Award asked students to develop a complete marketing strategy intended for an existing consumer brand which is launching a line of clothing and/or accessories that fully embodies the idea of a “Responsible and Positive Vision of the Future” (UnDocumented).
Students had to focus their strategy and marketing plan on the importance of the “ingredients” for sustainability (from fibers, to fabrics, production, and so on) and take into account this challenge: how should a brand market a responsible line of clothing and/or accessories within its product range, without hinting that the rest of the offer is less responsible?
Here are the finalists of ISKO I-SKOOL™ 5 Marketing Award.
Stay tuned to find out who the winners will be. ISKO I-SKOOL™ Grand Finale coming soon: July 10th and 11th at Base-Milano in Milan, Italy.